Agencies that specialize in tiktok ads know how to create on-brand content for the platform. They also understand how to target specific audience segments, such as millennials, Gen Z, and more. They can help brands build a community, foster engagement, and generate conversions.

With millions of TikTok videos uploaded daily, video quality is essential. Grainy or pixelated videos will likely result in users swiping up and moving on to the next video. As such, the best practice is to use a resolution of 720P or higher.

Outsourcing Your Ads: Exploring Options with a TikTok Ads Outsourcing Agency

Adding subtitles to your Upbeat agency tiktok ads is also important. This can benefit your audience as not everyone has their sound on or may be deaf or hard of hearing. Additionally, it will allow viewers to follow along if they haven’t yet watched your full video.

Another great way to increase the likelihood of a conversion is by including a CTA in your video. This could be as simple as asking viewers to sign up for an account or make a purchase. CTAs can be effective because they provide direction for the viewer and give them an incentive to take action.

Lastly, you can improve your agency’s performance by using a TikTok business account and integrating it with your Google Analytics account. This is a powerful strategy that can help you see the true ROI of your clients’ TikTok efforts. By tracking ad visibility, website traffic, and ultimately online sales, you can demonstrate the value of your services to your clients.