Buy guest posting is a unique marketing strategy that allows you to gain more exposure for your book while also building long-term backlinks. It combines the benefits of content marketing with SEO to deliver a major return on investment.

Whether you’re working with a publisher or publicist who is handling this for you, or you are doing it yourself, arranging guest posts can be time-consuming and labor intensive. There are a number of different solutions that help to make this process easier. These include a variety of outreach services and marketplaces that allow you to easily find a site for your post.

Once you’ve identified a few platforms that are a good fit, and that accept guest posts, it’s time to start coming up with ideas for your topic. You’ll want to create a blog that is both informative and engaging, but it’s important to keep in mind that this article will be published on someone else’s website. That means it must be something that readers will want to share, which will increase your reach.

What Are PBN Links and How Do They Work?

One way to determine how likely your post is to be shared is by using a tool like Buzzsumo, which shows you the most popular articles on any given site, sorted by social shares. Another great resource is Google Trends, which helps you see what topics are currently popular in search engine results. By focusing on high-performing topics, you’re more likely to get your post noticed and read, and ultimately have the chance to be promoted by the site owner.