Sports have long been a cornerstone for streaming services, providing high engagement, attracting and retaining subscribers, and generating significant ad revenue. Whether physical sports or esports, live events are essential to a streaming platform’s strategy. This article explores why and how streaming platforms are investing in live sports.Website
The Unpredictability of Sport
There’s something about live sports that keeps audiences on the edge of their seats. Maybe it’s the fact that even the smallest of changes can turn the whole game around, or the deep emotional connection fans feel as they cheer on their hometown teams or players they’ve grown to love over time. Regardless, recent research has found that attending sporting events can have some serious health benefits: people report higher life satisfaction, more feelings of well-being, and less loneliness compared to those who don’t attend live events.
The Importance of Streaming Sports
Increasingly, die-hard sports fans are opting to skip the traditional cable subscription and choose a digital streaming service instead. However, the challenge for many of these new services is delivering a quality user experience during live events, with scalability and latency being key factors.
Fortunately, streaming technology has evolved to solve this problem. Using advanced compression and CMAF, today’s service providers can provide low latency and deliver the high-quality user experience that viewers demand. This helps to ensure that fans can enjoy the full sports experience without missing any important details and have a seamless viewing experience during live events.